Lumea Holding Oy is a Finnish company that builds and invests in natural food and wellness brands rooted in the nordics. We bring genuinely good products to people around the world. Our first and flagship brand is BLYE, build around the Finnish wild blueberry.

We are a brand-building company. We develop, own, and grow food and wellness brands from the ground up, from the ingredient and science through to packaging, story, and the markets we take them to. Our focus is a small, deliberate portfolio rather than a broad one. Brands that stand for something and that redefine how the world eats.

Our headquarters is in Helsinki, Finland, and we operat across the Nordics; EU and internationally.

BLYE is a brand owned by Lumea Holding Oy. Lumea Holding is the parent company that develops and manages the brand; BLYE is the consumer-facing name you’ll see on products and at blyedaily.com. For business, wholesale, and partnership enquiries, lumeaholding.com is the right place to start.

Yes. Lumea Holding Oy is a registerd Finnish limited liability company. Company registration (Y-tunnus): 3620276-3.

Lumea Holding is a brand-building company at heart. If you're exploring a partnership, an investment conversation, or a brand opportunity in the natural food space, reach out through the Enquire page.

Use the Enquire page on this site. Whether you're a retailer, importer, café group, potential partner, or simply curious, we'd love to hear from you