ABOUT US
Building Enduring Health & Wellness Brands.
WHO WE ARE
Building an enduring portfolio through long-term ownership and strategic growth.
Lumea Holding Oy is a Helsinki-based holding company focused on building, acquiring, and growing consumer brands. Through a long-term ownership approach, we partner with businesses that have strong foundations, differentiated products, and the potential to create enduring value.
Founded in 2026 as a family office, Lumea was established with the objective of creating innovative consumer products. Our philosophy combines high-level professionalism, active stewardship, and an entrepreneurial mindset, allowing us to support brands through every stage of their development.
Today, our flagship holding is blye daily, a consumer packaged goods brand in the health and wellness sector dedicated to helping individuals improve their well-being through easy to use, high-quality products. As we continue to expand our portfolio, we remain focused on ventures that share our values of quality, integrity, innovation, and long-term growth.
Leadership
Taija Lumme
Chief Executive Officer
Taija is the founder and CEO of Lumea Holding Oy and BLYE, brands dedicated to bringing high-quality Finnish products to global markets. With strong entrepreneurial vision and expertise in business management, she focuses on creating premium, healthy products expanding their reach across the globe.
Jacinda Lumme
Chief Commercial Officer
Jacinda is the founder and CCO of Lumea Holding Oy and BLYE, where she leads revenue growth, market expansion, and overall commerical strategy alongside branding and design. She is committed to crafting a cohesive brand identity and driving creative direction that connects with audiences and supports long-term growth.