ABOUT US

We are passionate about bringing the authentic taste of Finnish berries to the rest of the world. Inspired by the purity of Nordic nature and generations of Finnish food traditions, we carefully curate high-quality products that reflect simplicity, sustainability, and exceptional flavor.

Mission

Our mission is to make healthy choices feel effortlessly, simple, and natural, powered by Finnish berries. 

Our mission is simple:

  • Celebrate nordic, wild ingredients 

  • Make healthy choices feel effortless 

  • And to carry you through the wild moments 

Our Story and Culture

At the heart of our company is a simple idea: to bring Finnish wild berries to the rest of the world. Founded by a mother-daughter duo from Finland, our journey began in Helsinki, Finland. 

For generations, Finns have cherished the forests, the berries, and the wellness they bring. We want to share the goodness of Finnish wild blueberries, to add a touch of health and vitality to daily life.

Our culture is rooted in respect: for nature, for ingredients, and for the people who enjoy them. Every product we create is a celebration of wellness, crafted with care to preserve the natural goodness, vibrant flavours, and nutritional richness found only in wild-harvested berries. 

We believe healthy can also be delicious, and nature can be convenient. And every sip, every sprinkle, carries a bit of Finnish nature. 

Who we are

Taija Lumme

Founder & CEO

Taija is the founder and CEO of Nordic Lunea and MAARI, brands dedicated to bringing high-quality Finnish products to global markets. With strong entrepreneurial vision and expertise in business management, she focuses on creating premium, healthy products expanding their reach across the globe.

Jacinda Lumme

Co-Founder & CMO

Jacinda is the Co-founder and CMO of Nordic Lunea and MAARI, where she leads branding, marketing, and design. She is committed to crafting a cohesive brand identity and driving creative direction that connects with audiences and supports long-term growth.